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Thane Himes

 

1234 32nd Street

West Des Moines, Iowa 50266

thimes44@gmail.com

515-490-1855

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Professional Info

 

I like helping people tell their stories. My passion is helping businesses find the human element in what they do and shape that into a clear, compelling narrative. I’m a strong marketing and PR writer, and enjoy thinking strategically about the little details and the big picture. Let’s tell a story together. 

Work Experience

 

Communications Marketing Representative at MidAmerican Energy

January 2020 - Present

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  • Develops clear, compelling, and informative content for diverse audiences, using print collateral, email, ads, corporate reports, web content, etc.

  • Authors feature articles on brand topics, company achievements, and diversity, equity, and inclusion (DEI) initiatives

  • Develops content strategy and planning for company-wide annual marketing plan

  • Leads development of email newsletters for residential and business audiences that consistently surpass industry benchmarks for engagement

  • Collaborates with other business units to ensure their communication projects deliver the best possible customer experience, achieve business objectives, adhere to brand standards, and remain compliant with regulatory requirements

  • Developed the "tone and voice" section of the company's brand guide

  • Championed effective change management as a representative for corporate communications in multi-year system-change projects

  • Spearheaded redesign of specific sections of the company website, driving content and marketing strategies that resulted in increased customer engagement
     

Marketing and Communications Consultant at Coaching Actuaries

May 2016 - November 2019

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  • Defined and implemented best practices for social media, email, and content marketing

  • Wrote copy for advertisements, blog content, company websites, video, and social media

  • Oversaw redesign of marketing website to clarify company's message and streamline shop flow

  • Coordinated with subject matter experts to develop customer profiles and marketing strategies

  • Wrote, directed, and produced videos for online marketing, social media, internal company events

  • Provided brand consultation and marketing/PR perspective on company initiatives

 
Marketing/Product Coordinator at Right Stuf, Inc.

August 2013 - April 2016

 

  • Wrote and edited copy for press releases, ads, special events, etc.

  • Analyzed sales data and audience research to determine merchandising strategy

  • Wrote and distributed internal communications

  • Contributed creative and strategic concepts for social media campaigns, conventions, SEO, etc.

  • Collaborated with art department to determine catalog layout and merchandising strategy

  • Liaised with vendors, trade shows, and fan clubs

  • Represented company on social media, convention panels

  • Produced video content for convention panels, social media

 
Communications Intern at Iowa State University

May 2011 - May 2013

 

  • Wrote and edited PR material for Iowa State's Electrical and Computer Engineering department

  • Photographed all department events

  • Maintained the department's monthly newsletter

  • Interviewed and profiled prominent students, faculty, and alumni

  • Wrote articles, news reports, web content, and press releases promoting recent department developments

 

Public Relations Intern at Performance Marketing

May 2012 - August 2012

 

  • Wrote public relations articles for various clients

  • Conducted research on clients’ public relations needs

  • Collaborated with various staff on creative concepts for special events and campaigns

Skills

Copywriting

Content Strategy

Public Relations

Social Media

Technical Writing

Brand Guidelines

Communications

Change Management

Video Production

 

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Recommendations

 

"Thane is one of those rare individuals who naturally seeks out opportunities to be creative and collaborate with others. In my experience, he exhibits both strong interpersonal skills and a unique capacity for communicating clearly and directly. In his role in Right Stuf's marketing department, I saw him generate and execute ideas that helped the company reach out to current and potential customers in exciting new ways. He possesses a strong work ethic as well, keeping his focus on current projects while preparing carefully for future efforts. Though he's not one who demands to be the center of attention, his positive attitude and the respect others feel toward him are palpable."

 

- Anthony Clifton,

Right Stuf, Inc.

 

 

“During his time [at Performance Marketing], a number of successful initiatives were spearheaded by Thane. For example, he developed an article for a trade publication that ultimately reached 80,000 people, and a consumer article that was placed on more than 1,000 news sites. The management team was extremely impressed with Thane's ability to hit the ground running and his results-oriented approach to his work. Clients valued his work, and colleagues enjoyed the humorous perspective that he brought to the Performance Marketing team. Thane would make an excellent addition to any organization.”​     

 

 -Todd Versteeg, 

Performance Marketing

 

Education

 

Iowa State University

Graduated May 2013

Bachelor of Science in Journalism and Mass Communication

  • Primary Emphasis: Public Relations Writing

  • Secondary Emphasis: Film and Television Production

 

2010 - present

2010 - present

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